As a mother, one of the best things that only you can do for your baby is to breastfeed. Breastfeeding is more than a lifestyle choice - it is an important healthy choice. Any amount of time that you spend breastfeeding will help both you and your baby. Although breastfeeding isn't the only option for feeding your baby. Every mother has the potential to succeed and make breastfeeding a wonderful experience. WIC strongly encourages new mothers to breastfeed, as breast milk is widely acknowledged to be the most complete form of nutrition for infants with a wide range of benefits for both infants and mothers.